Publications

AGN regularly produces articles and reports to help fundraising professionals understand many of the industry’s most important topics and trends. Filled with information, tips and examples, these publications highlight the important work of educational institutions from around the world.

Search and filter our collection of publications below.


 


Article: 5 Tips to Make Your Emails Stand Out

Published on September 9, 2020  

Report: Alumni Relations in a Changing World

Published on August 26, 2020  

Article: 4 Ways To Be A Better Listener With Donors

Published on August 12, 2020  

Article: 5 Key Metrics of Annual Giving Analysis

Published on June 17, 2020  

Article: Engaging Alumni in a Virtual Village

Published on June 3, 2020  

Article: 5 Questions to Ask Young Alumni

Published on April 17, 2020  

Article: 6 Tips for Annual Giving Amid COVID-19

Published on March 22, 2020  

Article: Managing Your Annual Fund During a Crisis

Published on February 23, 2020  

Article: An interview with AGN Founder Dan Allenby

Published on February 11, 2020  

Article: Making Contact Reports a Priority

Published on February 9, 2020  

Article: 3 Rules of Managing Alumni Volunteers

Published on January 19, 2020  

Article: 6 Tips for Setting Giving Day Goals

Published on January 5, 2020  

Article: Calculating Alumni Engagement Rates

Published on December 22, 2019  

Article: How to Handle a Donor Complaint

Published on December 8, 2019  

Article: 3 Ways to Analyze Fundraising Results

Published on November 24, 2019  

Article: The Best Locations for Prospect Meetings

Published on November 10, 2019  

Article: 7 Tips for Writing an Appeal Letter

Published on October 27, 2019  

Article: Becoming a Great Advancement Leader

Published on October 6, 2019  

Article: Running a Giving Day on a Budget

Published on September 29, 2019  

Article: Celebrating Reunion Zero for First-Year Alumni

Published on September 22, 2019  

Article: Framing Solicitations Around Gift Impact

Published on September 15, 2019  

Article: Training Callers to Listen

Published on September 8, 2019  

Article: 12 Steps to Planning a Giving Day

Published on September 1, 2019  

Article: Creating a Gift Officer Point System

Published on August 25, 2019  

Article: Using Nostalgia to Engage Alumni

Published on August 18, 2019  

Article: Setting High Expectations for Volunteers

Published on August 4, 2019  

Article: Avoiding Analysis Paralysis

Published on May 5, 2019  

Article: Letting Donors Decide How To Be Thanked

Published on April 28, 2019  

Article: 11 Tips for Fiscal Year-End Success

Published on March 31, 2019  

Article: Hiring The Right Advancement Staff

Published on March 17, 2019  

Article: 3 Ways to Prepare for Cold Calls

Published on February 17, 2019  

Article: Promoting Giving Days in a Fresh Way

Published on February 10, 2019  

Article: 6 Ways To Segment Donor Populations

Published on January 27, 2019  

Article: Increasing Giving by Faculty and Staff

Published on January 13, 2019  

Article: 3 Steps to Improve Your Appeal Letter

Published on January 6, 2019  

Article: Having Fun with Donor Incentives

Published on December 2, 2018  

Article: Finding the Right Appeal Frequency

Published on November 25, 2018  

Article: Stewarding Donors with Simple Holiday Gifts

Published on November 18, 2018  

Article: Creating a Job Description for Volunteers

Published on November 11, 2018  

Article: Retaining Student Phonathon Callers

Published on October 28, 2018  

Article: Renewing Donors on their Gift Anniversary

Published on September 23, 2018  

Article: Attracting Donors Through Digital Ads

Published on September 16, 2018  

Article: Redefining What Counts in Your Annual Fund

Published on September 9, 2018  

Article: Motivating Advancement Staff

Published on September 2, 2018  

Article: Creating a New Donor Welcome Package

Published on August 26, 2018  

Article: Asking Donors for a Second Gift

Published on August 19, 2018  

Article: Launching a Women’s Giving Circle

Published on July 15, 2018  

Article: Creating RFM Scores for Donors

Published on July 8, 2018  

Article: Selecting a Date for Your Giving Day

Published on May 13, 2018  

Article: Assessing the Alumni Population Boom

Published on April 29, 2018  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Article: Considering the Downsides of Small Gifts

Published on April 15, 2018  

Article: Gamifying Reunion Giving Efforts

Published on March 18, 2018  

Article: Renewing Donors Around Tax Cycles

Published on March 4, 2018  

Article: Inspiring a Lifetime of Consecutive Giving

Published on February 18, 2018  

Article: Employing Students Outside The Call Center

Published on January 14, 2018  

Article: Tackling the Annual Giving Planning Process

Published on December 17, 2017  

Article: Strengthening Student Foundations

Published on November 12, 2017  

Article: Retaining and Motivating Talented Staff

Published on October 1, 2017  

Article: Securing a Meeting With a Prospective Donor

Published on September 10, 2017  

Article: Creating Effective Impact Reports

Published on July 30, 2017  

Article: Asking Alumni for More than Just Money

Published on July 16, 2017  

Article: Recognizing Supporters on a Donor Wall

Published on April 2, 2017  

Article: Putting a Face to Student Calling Programs

Published on January 28, 2017