AGN Reports feature data collected as part of our ongoing research into industry trends and best practices. It highlights important characteristics, priorities and outcomes of today’s annual giving programs. Access to our research is open to everyone.

Click on the titles below to explore AGN’s research topics.


Survey Results: Annual Fund Planning

Published on May 5, 2021  

Survey Results: Gift Proposals

Published on April 29, 2021  

Survey Results: Gamification

Published on April 22, 2021  

Survey Results: Campaign Planning

Published on April 6, 2021  

Survey Results: Phonathons

Published on April 1, 2021  

Survey Results: Athletics Giving

Published on March 25, 2021  

Survey Results: Writing Annual Fund Appeals

Published on March 18, 2021  

Survey Results: Alumni Participation Rates

Published on March 10, 2021  

Survey Results: A/B Testing

Published on March 4, 2021  

Survey Results: Parent Giving

Published on February 24, 2021  

Survey Results: Giving Websites & Donation Forms

Published on February 23, 2021  

Survey Results: Scholarships and Financial Aid

Published on February 11, 2021  

Survey Results: Direct Mail Appeals

Published on January 27, 2021  

Report: Advancement Salary Survey

Published on January 26, 2021  

Survey Results: Planned Giving

Published on January 19, 2021  

Report: 10 Great Annual Giving Ideas

Published on January 16, 2021  

Survey Results: Virtual Meetings

Published on January 14, 2021  

Survey Results: Consecutive Giving Societies

Published on January 7, 2021  

Report: Alumni Relations in a Changing World

Published on August 26, 2020  

Survey Results: Annual Fund Planning 2020

Published on January 1, 2020  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Survey Results: Do you have monthly visit goals?

Published on July 18, 2017