Reports

AGN Reports feature data collected as part of our ongoing research into industry trends and best practices. It highlights important characteristics, priorities and outcomes of today’s annual giving programs. Access to our research is open to everyone.

Click on the titles below to explore AGN’s research topics.

 

Survey Results: Incentives in Fundraising

Published on July 22, 2021  

Survey Results: Year-End Review

Published on July 8, 2021  

Survey Results: Fundraising Videos

Published on June 24, 2021  

Survey Results: Ask Amounts

Published on June 17, 2021  

Survey Results: Young Alumni

Published on June 3, 2021  

Report: Advancement Salary Survey

Published on June 1, 2021  

Survey Results: Lapsed Donors

Published on May 25, 2021  

Survey Results: Stewarding Scholarship Donors

Published on May 18, 2021  

Survey Results: Social Media Data

Published on May 13, 2021  

Survey Results: Annual Fund Planning

Published on May 5, 2021  

Survey Results: Gift Proposals

Published on April 29, 2021  

Survey Results: Gamification

Published on April 22, 2021  

Survey Results: Campaign Planning

Published on April 6, 2021  

Survey Results: Phonathons

Published on April 1, 2021  

Survey Results: Athletics Giving

Published on March 25, 2021  

Survey Results: Writing Annual Fund Appeals

Published on March 18, 2021  

Survey Results: Alumni Participation Rates

Published on March 10, 2021  

Survey Results: A/B Testing

Published on March 4, 2021  

Survey Results: Parent Giving

Published on February 24, 2021  

Survey Results: Giving Websites & Donation Forms

Published on February 23, 2021  

Survey Results: Scholarships and Financial Aid

Published on February 11, 2021  

Survey Results: Direct Mail Appeals

Published on January 27, 2021  

Survey Results: Planned Giving

Published on January 19, 2021  

Report: 10 Great Annual Giving Ideas

Published on January 16, 2021  

Survey Results: Virtual Meetings

Published on January 14, 2021  

Survey Results: Consecutive Giving Societies

Published on January 7, 2021  

Report: Alumni Relations in a Changing World

Published on August 26, 2020  

Survey Results: Challenges & Gamification 2020

Published on January 1, 2020  

Survey Results: Reunion Gift Campaigns 2020

Published on January 1, 2020  

Survey Results: Phonathon Management 2020

Published on January 1, 2020  

Survey Results: Parent Giving 2020

Published on January 1, 2020  

Survey Results: Matching Gifts 2020

Published on January 1, 2020  

Survey Results: Stewardship 2020

Published on January 1, 2020  

Survey Results: Alumni Giving & Engagement 2020

Published on January 1, 2020  

Survey Results: Writing Appeals 2020

Published on January 1, 2020  

Survey Results: Volunteer Management 2020

Published on January 1, 2020  

Survey Results: Giving Days 2020

Published on January 1, 2020  

Survey Results: Staff Development 2020

Published on January 1, 2020  

Survey Results: Direct Mail 2020

Published on January 1, 2020  

Survey Results: Digital Fundraising 2020

Published on January 1, 2020  

Survey Results: Data Management & Analytics 2020

Published on January 1, 2020  

Survey Results: Annual Fund Planning 2020

Published on January 1, 2020  

Survey Results: Crowdfunding 2020

Published on January 1, 2020  

Survey Results: Challenges & Gamification 2019

Published on January 15, 2019  

Survey Results: Volunteer Management 2019

Published on January 1, 2019  

Survey Results: Stewardship 2019

Published on January 1, 2019  

Survey Results: Data Management & Analytics 2019

Published on January 1, 2019  

Survey Results: Staff Development 2019

Published on January 1, 2019  

Survey Results: Phonathon Management 2019

Published on January 1, 2019  

Survey Results: Parent Giving 2019

Published on January 1, 2019  

Survey Results: Giving Days 2019

Published on January 1, 2019  

Survey Results: Direct Mail 2019

Published on January 1, 2019  

Survey Results: Digital Fundraising 2019

Published on January 1, 2019  

Survey Results: Annual Fund Planning 2019

Published on January 1, 2019  

Survey Results: Alumni Giving & Engagement 2019

Published on January 1, 2019  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Survey Results: Direct Mail 2018

Published on January 1, 2018  

Survey Results: Digital Fundraising 2018

Published on January 1, 2018  

Survey Results: Data Management & Analytics 2018

Published on January 1, 2018  

Survey Results: Crowdfunding 2018

Published on January 1, 2018  

Survey Results: Challenges/Gamification 2018

Published on January 1, 2018  

Survey Results: Athletics Giving 2018

Published on January 1, 2018  

Survey Results: Annual Fund Planning 2018

Published on January 1, 2018  

Survey Results: Alumni Giving & Engagement 2018

Published on January 1, 2018  

Survey Results: Staff Development 2018

Published on January 1, 2018  

Survey Results: Reunion Gift Campaigns 2018

Published on January 1, 2018  

Survey Results: Phonathon Management 2018

Published on January 1, 2018  

Survey Results: Parent Giving 2018

Published on January 1, 2018  

Survey Results: Writing Appeals 2018

Published on January 1, 2018  

Survey Results: Volunteer Management 2018

Published on January 1, 2018  

Survey Results: Student Giving 2018

Published on January 1, 2018  

Survey Results: Stewardship 2018

Published on January 1, 2018  

Survey Results: Writing Appeals 2017

Published on January 1, 2017  

Survey Results: Volunteer Management 2017

Published on January 1, 2017  

Survey Results: Student Giving 2017

Published on January 1, 2017  

Survey Results: Staff Development 2017

Published on January 1, 2017  

Survey Results: Reunion Gift Campaigns 2017

Published on January 1, 2017  

Survey Results: Annual Fund Planning 2017

Published on January 1, 2017  

Survey Results: Alumni Giving & Engagement 2017

Published on January 1, 2017  

Survey Results: Faculty/Staff Giving 2017

Published on January 1, 2017  

Survey Results: Direct Mail 2017

Published on January 1, 2017  

Survey Results: Digital Fundraising 2017

Published on January 1, 2017  

Survey Results: Phonathon Management 2017

Published on January 1, 2017  

Survey Results: Parent Giving 2017

Published on January 1, 2017  

Survey Results: Giving Days 2017

Published on January 1, 2017  

Survey Results: Data Management & Analytics 2017

Published on January 1, 2017  

Survey Results: Challenges and Gamification 2017

Published on January 1, 2017