AGN Reports feature data collected as part of our ongoing research into industry trends and best practices. It highlights important characteristics, priorities and outcomes of today’s annual giving programs. Access to our research is open to everyone.

Click on the titles below to explore AGN’s research topics.


Report: Advancement Salary Survey

Published on January 26, 2021  

Report: 10 Great Annual Giving Ideas

Published on January 16, 2021  

Report: Alumni Relations in a Changing World

Published on August 26, 2020  

Poll: How comfortable are you asking for money?

Published on January 28, 2020  

Poll: How would your rate your listening skills?

Published on December 11, 2018  

Poll: Have you ever practiced active listening?

Published on December 11, 2018  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Poll: Has your institution held a giving day before?

Published on September 12, 2017  

Poll: Do you have monthly visit goals?

Published on July 18, 2017  

Poll: When do you set your mail segments?

Published on July 11, 2017  

Poll: How often do you conduct appeal tests?

Published on January 10, 2017