Reports

AGN Reports feature data collected as part of our ongoing research into industry trends and best practices. It highlights important characteristics, priorities and outcomes of today’s annual giving programs. Access to our research is open to everyone.

Click on the titles below to explore AGN’s research topics.

Survey Results: Annual Fund Planning

Published on May 5, 2021

Survey Results: Gift Proposals

Published on April 29, 2021

Survey Results: Annual Giving for Independent Schools

Published on April 27, 2021

Survey Results: Gamification

Published on April 22, 2021

Survey Results: Campaign Planning

Published on April 6, 2021

Survey Results: Phonathons

Published on April 1, 2021

Survey Results: Athletics Giving

Published on March 25, 2021

Survey Results: Writing Annual Fund Appeals

Published on March 18, 2021

Survey Results: Alumni Participation Rates

Published on March 10, 2021

Survey Results: A/B Testing

Published on March 4, 2021

Survey Results: Parent Giving

Published on February 24, 2021

Survey Results: Giving Websites & Donation Forms

Published on February 23, 2021

Survey Results: Scholarships and Financial Aid

Published on February 11, 2021

Survey Results: Annual Giving in Comprehensive Campaigns

Published on February 4, 2021

Survey Results: Direct Mail Appeals

Published on January 27, 2021

Report: Advancement Salary Survey

Published on January 26, 2021

Survey Results: Planned Giving

Published on January 19, 2021

Report: 10 Great Annual Giving Ideas

Published on January 16, 2021

Survey Results: Virtual Meetings

Published on January 14, 2021

Survey Results: Consecutive Giving Societies

Published on January 7, 2021

Survey Results: Have the “levels” of your leadership gift society changed at all in the past 3 years?

Published on December 17, 2020

Survey Results: Is your institution planning to host any virtual events in the months ahead as a way to steward leadership gift society members?

Published on December 17, 2020

Survey Results: How important are volunteers when it comes to soliciting leadership annual fund gifts at your institution?

Published on December 17, 2020

Survey Results: How transparent is your institution in terms of sharing fundraising results with alumni volunteers and leaders?

Published on December 15, 2020

Survey Results: How many of your alumni leaders are regular donors?

Published on December 15, 2020

Survey Results: In your opinion, what portion of your alumni leaders grasp the role fundraising plays at your organization?

Published on December 15, 2020

Survey Results: Which of the following best describes crowdfunding results at your institution over the past several years?

Published on December 10, 2020

Survey Results: At your institution, how important is video when it comes to marketing your crowdfunding campaigns?

Published on December 10, 2020

Survey Results: Do you have a training program for crowdfunding volunteers?

Published on December 10, 2020

Survey Results: Is your institution tracking virtual event attendance in your database?

Published on December 8, 2020

Survey Results: Have virtual events increased the amount of collaboration your team has with campus partners?

Published on December 8, 2020

Survey Results: Is your institution planning to host any in-person donor events in the first half of the calendar year, 2021?

Published on December 8, 2020

Survey Results: How collaborative are your annual giving and alumni relations teams?

Published on December 3, 2020

Survey Results: Has your institution solicited (or is it planning to solicit) alumni in the Class of 2020 this fiscal year?

Published on December 3, 2020

Survey Results: Which of the following feels like a higher priority for your institution?

Published on December 2, 2020

Survey Results: How integrated are your institution’s online and offline fundraising efforts?

Published on November 19, 2020

Survey Results: Does your institution have a process for generating donor “leads” through digital channels and handing them off to gift officers or using them in marketing efforts?

Published on November 19, 2020

Survey Results: Does your institution do a good job curating giving-related content on its social channels?

Published on November 19, 2020

Survey Results: Do you know which affinity groups are the most inclined to support your organization philanthropically?

Published on November 17, 2020

Survey Results: How often does your program customize fundraising appeals so as to include affinity-based messages?

Published on November 17, 2020

Survey Results: How good is your organization’s data related to the interest and affinities of its alumni and other potential donors?

Published on November 17, 2020

Survey Results: How well does your organization use data to guide its fundraising strategy?

Published on November 12, 2020

Survey Results: How often do you benchmark your fundraising results against peer programs?

Published on November 12, 2020

Survey Results: How often do your organization’s leaders talk about/reference the ROI of fundraising efforts?

Published on November 12, 2020

Survey Results: Have you been referencing the SECURE Act in your recent conversations with donors?

Published on November 10, 2020

Survey Results: Have you been referencing the CARES Act in your recent conversations with donors?

Published on November 10, 2020

Survey Results: How are you feeling about tax year-end giving to your institution this year compared to the same period last year?

Published on November 10, 2020

Survey Results: How would you describe the general mood of your advancement team right now?

Published on November 5, 2020

Survey Results: Which of the following best describes your advancement team’s current work situation?

Published on November 5, 2020

Survey Results: If asked, could you accurately/confidently state your institution’s donor renewal rate for the last fiscal year?

Published on November 3, 2020

Survey Results: Which channel does your program rely on the MOST for renewing prior year donors?

Published on November 3, 2020

Survey Results: Do your renewal appeals to prior year donors contain messages that are significantly different than what appears in appeals to other audiences? (e.g., new donor acquisition, lapsed donor)

Published on November 3, 2020

Survey Results: Is renewing support from last year’s donors the #1 priority for your program right now?

Published on November 3, 2020

Survey Results: How well does your program adapt appeal messages across various channels (e.g., direct mail, email, social, phone scripts)?

Published on October 29, 2020

Survey Results: Do you consider a “clear and visible ask” to be the most important part of a written appeal?

Published on October 29, 2020

Survey Results: When you start writing an appeal, do you usually begin by creating an outline?

Published on October 28, 2020

Survey Results: How confident are you in your writing abilities?

Published on October 28, 2020

Survey Results: Which best describes your program’s approach to segmentation?

Published on October 22, 2020

Survey Results: Do you think your program is efficient in the way it allocates resources (i.e., time, budget) to support its direct appeal/solicitation efforts?

Published on October 22, 2020

Survey Results: How much confidence do you have in the information in your database related to individuals’ characteristics, interests, and behaviors?

Published on October 22, 2020

Survey Results: When #GivingTuesday is over, do you know how its success will be determined/defined for your institution?

Published on October 20, 2020

Survey Results: How would you describe your volunteer strategy related to the upcoming #GivingTuesday?

Published on October 20, 2020

Survey Results: Which of the following channels will you be using to communicate with your alumni and others about #GivingTuesday? (Please check all that apply)

Published on October 20, 2020

Survey Results: As an emergency response to COVID-19, a special #GivingTuesday was organized on May 5th, in addition to the annual #GivingTuesday that will take place on December 1st. Did you promote the May event to alumni and others in a significant way?

Published on October 20, 2020

Survey Results: Does your institution produce a printed donor roster/list of donor names annually?

Published on October 15, 2020

Survey Results: How would you describe the level of segmentation of your institution’s gift acknowledgements?

Published on October 15, 2020

Survey Results: How would you describe your institution’s use of events to highlight and recognize donors in front of others?

Published on October 15, 2020

Survey Results: Does your institution publish an online donor roster/list of donor names annually?

Published on October 15, 2020

Survey Results: What percentage of their time do you estimate gift officers at your institution devote to prospect research?

Published on October 6, 2020