Building a Strong Leadership Gift Pipeline

Recorded On: 03/19/2019

OVERVIEW

Major gifts don’t happen overnight. It can take many years to engage and cultivate a major gift prospect, and the annual fund is the optimal place for this to happen. In fact, building a donor pipeline is one of the most important functions of an annual giving program. Doing so will not only increase the likelihood of large donations in the future, but it will also boost annual fund revenue today.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for understanding key components and stakeholders in a donor pipeline
Techniques for identifying and researching leadership gift prospects
Tips for soliciting and upgrading leadership gifts through various channels
Methods for engaging and stewarding leadership donors
Examples from other institutions, and more!

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Kristin Burnette

With more than 15 years of experience in annual giving and educational fundraising, Kristin has led various programs at the University of Illinois at Urbana-Champaign. Her other experience includes work as a presenter for CASE, and being published in the Journal of Education Advancement and Marketing. Kristin holds a B.A. in Art History and an M.S. in Library and Information Science, both from the University of Illinois at Urbana-Champaign.