Cultivating Leadership Gifts from Young Alumni

Recorded On: 02/25/2020

OVERVIEW

Long-term fundraising success is dependent on building a pipeline of future leadership, which makes it critical to cultivate young alumni. From engaging prospects to soliciting and stewarding leadership gifts, identifying strategies that resonate with your youngest leaders will help build relationships with this key constituency in the first few years after graduation. These efforts will ensure that you are priming the next generation of major donors for your institution.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying recent graduates who are capable of making leadership gifts
Tactics for engaging younger prospects through meetings, events, and volunteer opportunities
Tips for soliciting leadership gifts from young alumni through direct appeals and personal asks from staff and peers
Guidelines for stewardship of young leaders through gift societies, events, and other channels
Examples from other institutions, and more!

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Samantha Harclerode

With more than 10 years of experience in annual giving and educational fundraising, Samantha has led leadership and young alumni programs at the University of Pennsylvania. Her other experience includes work with Evangelical Lutheran Church in America and Maternity Care Coalition, as well as service as a board member at the University of Pennsylvania, The Spruce Foundation, and the Alumni Board of Susquehanna University. Samantha has a B.A. in International Studies from Susquehanna University and an M.S. in Non-Profit Leadership/Management from the University of Pennsylvania.