Developing Alumni Engagement Metrics

Recorded On: 06/23/2020

OVERVIEW

While most educational institutions understand the importance of “engaging” alumni, many do not do enough to define what that means, quantify goals, or measure progress. Developing and using an alumni engagement scoring system is the best way to address this shortcoming. It can ensure staff are on the same page and focus them on activities that are most effective for building a strong community and supporting the institution’s overall advancement efforts.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for defining and tracking alumni engagement
Methods for developing engagement scores for individuals and segments
Tactics for applying scores to improve alumni programs and activities
Tips for evaluating results and increasing engagement over time
Examples from other institutions, and more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.