Listening to Donors Strategically

Recorded On: 12/11/2018

OVERVIEW

Active listening may be one of the most important skills in a good fundraiser’s toolbox. But mastering the art of effectively moving from institutional talking points into a conversation that uncovers a prospect’s priorities, motivations, and values can be a challenge. By developing skills that encourage you to talk less - and listen more - you can build a deeper relationship with your donors that truly advances your fundraising efforts.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the role of listening in fundraising
Tactics for identifying barriers to listening
Tips for evaluating and improving your listening skills
Methods for acting upon what you hear
Examples from other institutions, and more!

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Keturi DeLong

With nearly 15 years of experience in annual giving and educational fundraising, Keturi has led programs at Texas A&M University-Commerce, the University of North Texas, and The Hockaday School. Her other experience includes work with The Paradigm Advancement Group and the George W. Bush Presidential Center. She holds a B.A. in Communication Studies and Spanish from the University of North Carolina-Wilmington, and an M.A. in Communication Studies from the University of North Texas.