Making the Case for Unrestricted Support

Recorded On: 05/21/2019

OVERVIEW

One of the most important functions of an annual fund is generating unrestricted gifts, which allow institutions to support areas of greatest need and respond to unexpected issues as they arise. Unfortunately, donors (and prospective donors!) don’t always understand why unrestricted gifts are important and how they are used. To ensure annual giving programs meet their goals for unrestricted gifts, it's crucial to articulate their purpose and explain their impact.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for identifying how unrestricted giving aligns with other goals
Methods for developing stories and messages about the impact of unrestricted support
Tips for integrating unrestricted appeals with other solicitations
Methods for evaluating results and trends related to unrestricted giving
Examples from other institutions, and more!

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Adam Bradley

With over 10 years of experience in annual giving and educational advancement, Adam has led programs at The University of Michigan and its Ross School of Business. He also led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.