Workshop: Improving Alumni Participation Rates

March 10th & 11th, 2021 from 1-5:00pm ET (Online)

Overview


An increasing number of advancement programs report that alumni participation is among their highest priorities. But limited resources, competing interests, and a twenty-year national decline in the percentage of alumni who donate to their alma maters annually present many challenges for academic institutions who seek to buck the trend.

Join us on March 10th and 11th for a two-day interactive workshop that will provide you and your colleagues with a framework for understanding the importance of alumni participation and empower you with ideas and strategies for improving it at your own institution. Participants will have an opportunity to:

  • Learn from experts about the latest trends and best practices in alumni giving and engagement
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for annual giving, alumni relations, and other advancement staff, as well as volunteers and colleagues from outside of advancement who wish to develop a plan for improving alumni participation rates.

  • Save $100 when you register by February 26th
  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

 

Program

(all times are EDT)


Day 1

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Creating a Roadmap to Higher Participation Rates

Explore how to calculate participation, set goals, and outline a plan to guide your efforts.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Acquiring New Donors

Discover creative, efficient, and effective tactics to get alumni to give for the first time.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Test Your Knowledge/Wrap-up


Day 2

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Retaining and Reactivating Donors

Learn how to engage and steward donors in ways that will increase the likelihood of their continued support in the future.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Leveraging Special Campaigns & Challenges to Boost Participation

Hear from a panel of expert faculty as they discuss their experiences and ideas for using challenges and special campaigns to increase alumni giving.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:30pm - Test Your Knowledge/Wrap-up

Faculty


Amy Burke | Wellesley College

Amy Burke is the Senior Director, Annual Giving Programs at Wellesley College, where she oversees all aspects of the college's annual giving program. Over her 30-year career in development and fundraising, she has held roles in alumni relations, annual giving and communications at institutions including Harvard, Bentley University, and MIT. She has also managed campaigns for multiple Massachusetts state elected officials. Amy holds a BS from University of Massachusetts Amherst and an MBA from Bentley University.

 

Elizabeth Keppel | Johns Hopkins University

Elizabeth Keppel is the Director of Strategic Priorities, Annual Giving at The Johns Hopkins University, where she leads the university's undergraduate alumni participation strategy. With a career that has spanned direct marketing, frontline fundraising, volunteer and board management, and special campaigns, she recently completed five years at the University of Florida, most recently serving as the Director of Annual Giving & Strategic Initiatives. She has also worked in annual giving at William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.

 

Craig Waltman | Haverford College

Craig Waltman is Director of Annual Giving at Haverford College, where he oversees all aspects of the College’s annual giving program. Prior to joining Haverford in 2010, he served as a fundraising strategy and communications consultant for nationally-known universities, public broadcasting stations, and others. He also held positions in annual giving at Swarthmore College and in advancement at The Pathway School. Craig is an active volunteer with STAFF, Elizabethtown College, and serves on the Board of his local YMCA. He has frequently served as a volunteer and presenter with CASE. Craig holds a B.A. in Psychology from Elizabethtown College.

 

Dan Allenby | Principal & Founder at AGN Resources

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.

For more information about this workshop, please contact us at 888.407.5064 or [email protected].