Workshop: Developing a Digital Fundraising Strategy
November 18 & 19, 2020
Overview
As educational institutions continue to adjust in a changing and uncertain world, many advancement teams are doubling down on digital fundraising. Building on timeless fundamentals while incorporating progressive techniques and emerging technologies, fundraising programs are finding effective ways to engage and solicit donors online, strengthening their base of philanthropic support.
Join us on November 18th and 19th for a two-day interactive workshop that will provide you and your colleagues with a framework for engaging and soliciting donors in an increasingly digital world.
Participants will have an opportunity to:
- Learn about the latest trends and most effective techniques in digital fundraising
- Participate in interactive exercises and focused small-group discussions
- Network with peers to share ideas and experiences
- Obtain workshop handouts and other materials
- Earn CFRE credit
- And more!
This event is ideal for advancement professionals at educational institutions who wish to learn more about the latest trends and practices in digital fundraising.
- AGN Members save an additional 20%
- Receive further discounts when registering multiple attendees from one institution
Program
(all times are EDT)
Day 1
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Sizing Up the Digital Landscape
Start off with a run-through of key metrics, tools, techniques, and trends in digital fundraising.
2:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
2:45pm - Break (30 minutes)
3:15pm - Pushing Out Your Messages
Discover how to create effective social content, leverage texting, and make the most of targeted paid advertisements.
4:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
4:45pm - Wrap-up/Homework Assignment
Day 2
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Generating Leads Through Digital Channels
Learn how to mine digital data to uncover prospects for gift officers and other marketing efforts.
2:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
2:45pm - Break (30 minutes)
3:15pm - Bringing It All Together
Explore how to develop a cohesive and effective fundraising strategy by integrating messages, schedules, and resources across multiple channels.
4:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
4:45pm - Final Thoughts/Wrap-up
Faculty
Jeremy Allen | UNC Kenan-Flagler Business School

Emily Kernan | University of Pennsylvania

Christy Moss | University of Illinois at Urbana-Champaign

Christy Moss is the Executive Director of Strategic Engagement at University of Illinois at Urbana-Champaign, where she leads efforts in annual giving, stewardship and donor relations, communications & marketing, data analytics, and event strategy. Over the course of her 15-year career, she has held many different roles in advancement and worked on three capital campaigns. A speaker with CASE, she has also published multiple times in the Journal of Education Advancement and Marketing. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.
Dan Allenby | Principal & Founder at AGN Resources

For more information about this workshop, please contact us at 888.407.5064 or [email protected].