Workshop: Enhancing Reunion Gift Programs

July 14th & 15th 2021 from 1-5:00pm ET (Online)

Overview


Class reunions can be one of the most effective ways to increase giving from alumni. Building on feelings of nostalgia and leveraging class affinity, reunion gift campaigns offer annual giving programs a special opportunity to engage volunteers, attract new donors, reactivate lapsed donors, and solicit leadership level gifts from your most loyal and engaged supporters. Join us on July 14 and 15 for a two-day interactive workshop that will provide you and your colleagues with a framework for enhancing reunion giving at your institution.

  • Learn about the timeless best practices and latest techniques in reunion fundraising
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share examples, ideas, and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to review the fundamentals and improve their understanding of current best practices in reunion gift fundraising.

  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)


Day 1

12:50pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Developing a Plan

Learn how to establish your fundraising targets and launch a successful reunion giving campaign.

2:00pm - Small Group Breakouts

Engage in small group activities and discussions with colleagues to talk through issues, exchange ideas, and participate in skill-building exercises.

2:45pm - Break (30 minutes)

3:15pm - Recruiting and Supporting Volunteers

Explore ways to involve volunteers and create productive experiences that advance your reunion fundraising efforts.

4:00pm - Small Group Breakouts

Engage in small group activities and discussions with colleagues to talk through issues, exchange ideas, and participate in skill-building exercises.

4:45pm - Test Your Knowledge/Wrap-up

 

Day 2

12:50pm - Workshop Sign-In Begins

1:00pm - Welcome Back

1:15pm - Soliciting Reunion Gifts

Learn how to develop an integrated solicitation strategy using a variety of tools and channels.

2:00pm - Small Group Breakouts

Engage in small group activities and discussions with colleagues to talk through issues, exchange ideas, and participate in skill-building exercises.

2:45pm - Break (30 minutes)

3:15pm - Stewarding & Retaining Reunion Gift Donors

Hear from and interact with a panel of experts as they discuss ways to celebrate successes during the reunion and then keep donors engaged and giving in the years that follow.

4:00pm - Small Group Breakouts

Engage in small group activities and discussions with colleagues to talk through issues, exchange ideas, and participate in skill-building exercises.

4:45pm - Test Your Knowledge/Wrap-up

Faculty


Jeremy Allen |  UNC Kenan-Flagler Business School

Jeremy Allen is Executive Director of Alumni Engagement and Individual Giving at UNC Kenan-Flagler Business School, where he leads a team focused on alumni and parent engagement, individual giving, and advancement communications. Previously he served as Senior Director of Annual Support and Advancement Communications at Kenan-Flagler, and prior to that he held leadership roles in advancement at Elon University and the University of Northern Colorado. Early in his career, Jeremy served as a high school history teacher in Greensboro, NC. He is a speaker and mentor with CASE, a board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.
 

Teal Butterworth | Brown University

Teal Butterworth is the Director of Class and Constituent Giving at Brown University, where she manages the class, constituent, and reunion giving programs to achieve overall increased alumni giving within the Brown Annual Fund. During her 7 years at Brown, she has also held positions focused on increasing student and young alumni philanthropy to the university. Prior to joining Brown, she served in annual giving roles at Moses Brown School. She holds a B.A. in History from Connecticut College.
 

Mae Parker | Grinnell College

Mae Parker is the Director of Annual Giving at Grinnell College, where she leads a team that carries out the comprehensive annual fundraising efforts for the institution. Prior to joining Grinnell in 2013, she served in alumni relations and reunion giving roles at Earlham College. Mae is currently the Co-Chair for the STAFF organization, and Co-Chair for the Grinnell-Newberg Schools efforts in fundraising development for Diversity, Equity, and Inclusion work. Mae received a Certificate in Fundraising Management from The Fund Raising School at Indiana University. She holds a B.A. in Business and Nonprofit Management from Earlham College and an M.A. in Executive Development for Public Service from Ball State University.

 

Patton Vo | Arcadia University

Patton Vo is the Director of Reunion Giving at Arcadia University, where he manages the framework for all reunion classes and oversees strategic programs to increase alumni engagement and philanthropic support. Previously, he held advancement positions at Swarthmore College and Widener University. A Board Member and Co-Chair of the CASE District II Conference, he also leads fundraising initiatives in a volunteer role with Stonewall Sports - Philadelphia. Patton has a B.A. in Psychology from Widener University, where he serves on the Alumni Council.

 

Dan Allenby | Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.

For more information about this workshop, please contact us at 888.407.5064 or info@agnresources.com.