Workshop: Increasing Support from Parents

February 24th & 25th, 2021 from 1-5:00pm ET (Online)

Overview


Parents are an important source of philanthropic support for most educational institutions. But the window of opportunity to cultivate parent donors is often short—limited to the time when their children are in school. Identifying the strongest prospects, engaging them in meaningful ways, and soliciting them at the right time and for the right area will improve fundraising results today and increase the likelihood that parents will stay involved and supportive for years to come.

Join us on February 24th and 25th for a two-day interactive workshop that will provide you and your colleagues with a framework for maximizing parent fundraising.

Participants will have an opportunity to:

  • Learn about the timeless best practices and latest techniques in parent fundraising
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions and other nonprofits who wish to improve their understanding of best practices in parent fundraising.

  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

 

Program

(all times are EDT)


Day 1

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Identifying Parent Prospects

Learn how to uncover prospective donors by mining data and collaborating with colleagues.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Engaging & Cultivating Parent Leaders

Explore ways to involve key parent prospects in the life of the institution through communications, meetings, events, and volunteer opportunities.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Test Your Knowledge/Wrap-up


Day 2

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Soliciting Parents for Support

Examine how to develop an integrated solicitation strategy using a variety of tools and channels.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Stewarding Parent Donors in a New Normal

Hear from and interact with a panel of expert faculty as they discuss ways to engage and steward parent donors in the ever-changing world.

3:45pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:30pm - Test Your Knowledge/Wrap-up

Faculty


Skylar Beaver | The Lawrenceville School

Skylar Beaver is the Director of The Lawrenceville Fund at The Lawrenceville School. A frequent CASE presenter and past Chair of STAFF’s Sharing the Annual Fund Fundamentals, she brings more than a decade of advancement experience to her work with AGN. Previously, she led annual giving efforts at The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.

 

Jason Sabow | University of North Carolina at Chapel Hill

Jason Sabow is the Director of Development for Parents Giving at University of North Carolina at Chapel Hill, where he oversees parent engagement and fundraising efforts across the institution. He previously ran parent programs at UNC Kenan-Flagler Business School and worked in athletics marketing for both higher education and the private sector. Jason holds a B.A. in Economics and Sports Management from UNC Chapel Hill.

 

Jozi Snowberger | Elon University

Jozi Snowberger is the Senior Director of Parent Engagement at Elon University, where she creates and develops programs, initiatives, and volunteer experiences for Elon parents and families through the Elon University Parents Council and the Elon Family Ambassadors. In addition to over a decade in annual giving and parent programs at Elon, she previously served as the Director of Annual Giving at UNC College of Arts and Sciences. Jozi holds a BS in Sport Management from Elon University and a Certificate in Non-profit Management from Duke University.

 

Dan Allenby | Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.

For more information about this workshop, please contact us at 888.407.5064 or info@agnresources.com.