Program

(all times are EDT)

Day 1

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Segmenting Your Audience

Learn how to organize and prioritize your prospective donor population as the first step in producing successful direct mail appeals.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Designing & Writing Effective Appeals

Explore how to optimize the content of your direct mail pieces, so they stand out and resonate with prospective donors.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Wrap-up

Day 2

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Scheduling & Producing Direct Mail Campaigns

Examine how to develop and execute a comprehensive effort that is aligned with other solicitation channels.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Bringing It All Together

Discuss how to evaluate the ROI of your direct mail fundraising efforts and adjust your strategies in an increasingly digital world. Bring your questions for our faculty members!

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Final Thoughts/Wrap-up

Faculty

Adam Bradley | The University of Michigan

Adam Bradley is the Director of Annual Giving at The University of Michigan, where he steers the vision and strategy of annual giving and pipeline efforts for the institution's schools, colleges, and non-degree granting units, including centralized annual giving efforts, digital fundraising, telefund, and student philanthropy. His previous roles include Lead Director of Annual Giving for Michigan's Ross School of Business, and Associate Director of Marketing, through which he ran the university's call center. He also served as a research manager and consultant at Qualigence International for nearly a decade. Adam holds a B.B.A. in Marketing from the Ross School of Business.

Amanda Davis | Oklahoma State University Foundation

Amanda Davis serves as the Associate Vice President of Annual Giving and University Programs at the Oklahoma State University Foundation, where she is responsible for the strategic execution and management of a comprehensive annual giving program, including general university, college, and departmental annual fundraising efforts. Amanda has more than 15 years of advancement experience and has held leadership positions at Oklahoma City University, University of Missouri-Kansas City, and the University of New Orleans. She holds a B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from University of Missouri-Kansas City.

Gina Fiorillo | Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.

Dan Allenby | Principal & Founder at Annual Giving Network