Workshop: Maximizing Direct Mail Fundraising
January 27th & 28th, 2021 from 1-5:00pm ET (Online)
Overview
Despite the growth of digital fundraising in recent years, direct mail continues to be the number one driver of donors and dollars for most annual giving programs today. That’s why it’s so important to produce campaigns that balance timeless best practices with the latest and most innovative techniques. Doing so will not just increase the chances that your appeals will be opened, it will also ensure that they resonate with donors and produce results.
Join us on January 27th and 28th for a two-day interactive workshop that will provide you and your colleagues with a framework for maximizing direct mail fundraising.
Participants will have an opportunity to:
- Learn about the timeless best practices and latest techniques in direct mail
- Participate in interactive exercises and focused small-group discussions
- Network with peers to share ideas and experiences
- Obtain workshop handouts and other materials
- Earn CFRE credit
- And more!
This event is ideal for advancement professionals at educational institutions and other nonprofits who wish to improve their direct mail fundraising results.
- Save $100 when you register by January 15th
- AGN Members save an additional 20%
- Receive further discounts when registering multiple attendees from one institution
Program
(all times are EDT)
Day 1
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Segmenting Your Audience
Learn how to organize and prioritize your prospective donor population as the first step in producing successful direct mail appeals.
2:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
2:45pm - Break (30 minutes)
3:15pm - Designing & Writing Effective Appeals
Explore how to optimize the content of your direct mail pieces, so they stand out and resonate with prospective donors.
4:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
4:45pm - Wrap-up
Day 2
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Scheduling & Producing Direct Mail Campaigns
Examine how to develop and execute a comprehensive effort that is aligned with other solicitation channels.
2:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
2:45pm - Break (30 minutes)
3:15pm - Bringing It All Together
Discuss how to evaluate the ROI of your direct mail fundraising efforts and adjust your strategies in an increasingly digital world. Bring your questions for our faculty members!
4:00pm - Small Group Breakouts
Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.
4:45pm - Final Thoughts/Wrap-up
Faculty
Adam Bradley | The University of Michigan

Amanda Davis | Oklahoma State University Foundation

Amanda Davis serves as the Associate Vice President of Annual Giving and University Programs at the Oklahoma State University Foundation, where she is responsible for the strategic execution and management of a comprehensive annual giving program, including general university, college, and departmental annual fundraising efforts. Amanda has more than 15 years of advancement experience and has held leadership positions at Oklahoma City University, University of Missouri-Kansas City, and the University of New Orleans. She holds a B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from University of Missouri-Kansas City.
Gina Fiorillo | Rutgers University Foundation

Dan Allenby | Principal & Founder at AGN Resources

For more information about this workshop, please contact us at 888.407.5064 or [email protected].