Workshop: Maximizing Direct Mail Fundraising

January 27th & 28th, 2021 from 1-5:00pm ET (Online)

Overview


Despite the growth of digital fundraising in recent years, direct mail continues to be the number one driver of donors and dollars for most annual giving programs today. That’s why it’s so important to produce campaigns that balance timeless best practices with the latest and most innovative techniques. Doing so will not just increase the chances that your appeals will be opened, it will also ensure that they resonate with donors and produce results.

Join us on January 27th and 28th for a two-day interactive workshop that will provide you and your colleagues with a framework for maximizing direct mail fundraising.

Participants will have an opportunity to:

  • Learn about the timeless best practices and latest techniques in direct mail
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions and other nonprofits who wish to improve their direct mail fundraising results.

  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

 

Program

(all times are EDT)


Day 1

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Segmenting Your Audience

Learn how to organize and prioritize your prospective donor population as the first step in producing successful direct mail appeals.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Designing & Writing Effective Appeals

Explore how to optimize the content of your direct mail pieces, so they stand out and resonate with prospective donors.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Wrap-up


Day 2

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Scheduling & Producing Direct Mail Campaigns

Examine how to develop and execute a comprehensive effort that is aligned with other solicitation channels.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Bringing It All Together

Discuss how to evaluate the ROI of your direct mail fundraising efforts and adjust your strategies in an increasingly digital world. Bring your questions for our faculty members!

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Final Thoughts/Wrap-up

Faculty


Adam Bradley | The University of Michigan

Adam Bradley is the Director of Annual Giving at The University of Michigan, where he steers the vision and strategy of annual giving and pipeline efforts for the institution's schools, colleges, and non-degree granting units, including centralized annual giving efforts, digital fundraising, telefund, and student philanthropy. His previous roles include Lead Director of Annual Giving for Michigan's Ross School of Business, and Associate Director of Marketing, through which he ran the university's call center. He also served as a research manager and consultant at Qualigence International for nearly a decade. Adam holds a B.B.A. in Marketing from the Ross School of Business.

 

Amanda Davis | Oklahoma State University Foundation

Amanda Davis serves as the Associate Vice President of Annual Giving and University Programs at the Oklahoma State University Foundation, where she is responsible for the strategic execution and management of a comprehensive annual giving program, including general university, college, and departmental annual fundraising efforts. Amanda has more than 15 years of advancement experience and has held leadership positions at Oklahoma City University, University of Missouri-Kansas City, and the University of New Orleans. She holds a B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from University of Missouri-Kansas City.

 

Gina Fiorillo | Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.

 

Dan Allenby | Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.

For more information about this workshop, please contact us at 888.407.5064 or info@agnresources.com.