Workshop: Planning a Giving Day

October 6th & 7th 2021 from 1-5:00pm ET (Online)

Overview


Giving days have become signature events for many educational institutions. In addition to boosting alumni engagement and securing much-needed annual support, they’ve proven to be effective at creating excitement and highlighting the impact of philanthropy. As annual giving plans are being developed for the year ahead, finding the right way to incorporate a giving day into the constantly changing landscape will be an important undertaking for many educational institutions seeking to reignite their fundraising efforts and boost constituent engagement.

Join us on October 6th and 7th for a two-day interactive workshop that will provide you and your colleagues with a framework for planning and executing giving days in the current environment.

Participants will have an opportunity to:

  • Learn about the latest trends and most effective techniques for successful giving days
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for annual giving, alumni relations, development, communications, and other advancement professionals at educational institutions who wish to learn more about the latest giving day trends and best practices.

  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)


Day 1

12:50pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Planning & Marketing Your Activities

Learn how to initiate a planning process and promote your event in a way that gets your donors prepared and excited to participate when the big day comes.

2:00pm - Small Group Breakouts

Engage in small group discussions to talk through issues, share examples, exchange ideas, and participate in collaborative exercises.

2:45pm - Break (30 minutes)

3:15pm - Engaging Donors, Volunteers, and Colleagues

Discover ways to mobilize your most important stakeholders and supporters, and get them to take ownership of the event and its success.

4:00pm - Small Group Breakouts

Engage in small group discussions to talk through issues, share examples, exchange ideas, and participate in collaborative exercises.

4:45pm - Test Your Knowledge/Wrap-up

 

Day 2

12:50pm - Workshop Sign-In Begins

1:00pm - Welcome Back

1:15pm - Executing on Event Day

Explore ways to keep your team on task and motivated when the big day arrives—while making sure everybody has fun along the way!

2:00pm - Small Group Breakouts

Engage in small group discussions to talk through issues, share examples, exchange ideas, and participate in collaborative exercises.

2:45pm - Break (30 minutes)

3:15pm - Following Up After the Event

Hear from and interact with a panel of experts as they discuss what to do when the day is done, including communicating results, evaluating efforts, and stewarding donors and volunteers.

4:00pm - Small Group Breakouts

Engage in small group discussions to talk through issues, share examples, exchange ideas, and participate in collaborative exercises.

4:45pm - Test Your Knowledge/Wrap-up

Faculty


Elizabeth Keppel |  Johns Hopkins University

Elizabeth Keppel is the Director of Strategic Priorities, Annual Giving at The Johns Hopkins University, where she leads the university's undergraduate alumni participation strategy. With a career that has spanned direct marketing, frontline fundraising, volunteer and board management, and special campaigns, she recently completed five years at the University of Florida, most recently serving as the Director of Annual Giving & Strategic Initiatives. She has also worked in annual giving at William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.

 

Emily Kernan |  University of Pennsylvania

Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.

 

Gloria Goosby | Furman University

Gloria Goosby recently joined the team at Furman University to lead institution-wide annual giving efforts as the Director of Annual Giving. Gloria has more than 15 years of progressive experience in annual giving and constituent relations. She began her career as a phonathon coordinator at her alma mater, Georgia Southern University, and went on to lead annual giving efforts there for over 5 years. At Furman, Gloria is responsible for developing and executing the strategy to raise annual funds in support of the university’s operations. She holds a bachelor's degree in broadcasting from Georgia Southern University.
 
 

Dan Allenby | Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.


For more information about this workshop, please contact us at 888.407.5064 or info@agnresources.com.