Workshop: Rethinking Giving Day Strategies
September 29 & 30, 2020
Overview
Giving days have become signature events for many school advancement programs in recent years. In addition to boosting alumni engagement and securing much-needed annual support, they’ve proven to be effective at creating excitement and highlighting the impact of philanthropy. As annual giving plans are being developed for the year ahead, finding the right way to incorporate a giving day into the constantly changing landscape will be an important undertaking for many educational institutions seeking to reignite their fundraising efforts and boost constituent engagement.
Join us on September 29th and 30th for a two-day interactive workshop that will provide you and your colleagues with a framework for planning and executing giving days in the current environment.
Participants will have an opportunity to:
- Learn about the latest trends and most effective techniques for successful giving days
- Participate in interactive exercises and focused small-group discussions
- Network with peers to share ideas and experiences
- Obtain workshop handouts and other materials
- Earn CFRE credit
- And more!
This event is ideal for annual giving, alumni relations, development, communications, and other advancement professionals at educational institutions who wish to learn more about the latest giving day trends and best practices.
- AGN Members save an additional 20%
- Receive further discounts when registering multiple attendees from one institution
Program
(all times are EDT)
Day 1
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Planning & Marketing Your Activities/Q&A
It may be just one day of giving, but it takes months of planning. A successful giving day necessitates a comprehensive marketing strategy that will raise awareness and generate excitement before and during the live event. Initiating a thoughtful planning process that is integrated with ongoing programs will ensure that each one of your institution's constituents and supporters is prepared to participate when the big day comes.
2:00pm - Small Group Breakouts
Participants will have the opportunity to share some of the biggest challenges they are facing as they plan upcoming giving days, and discuss strategies for overcoming them.
2:45pm - Break (30 minutes)
3:15pm - Engaging Donors, Volunteers, and Colleagues/Q&A
In addition to generating significant donors and dollars, giving days help encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus. They have also proven to be an effective way to create excitement among volunteers and raise sights for leadership donors who can participate through challenges.
4:00pm - Small Group Breakouts
Participants will be given a number of unique giving day scenarios to consider and then discuss ways to address them during the planning process.
4:45pm - Wrap-up/Homework Assignment
Day 2
12:45pm - Workshop Sign-In Begins
1:00pm - Welcome/Overview of the Day
1:15pm - Executing on Event Day/Q&A
When the big day arrives, your job will be to put all of your well-thought-out plans into motion. Keeping your team on task and motivated will go a long way to helping you create a buzz and raise lots of money—while making sure everybody has fun along the way!
2:00pm - Small Group Breakouts
Participants will share their ideas and plans for a donor challenge to be used during an upcoming giving day.
2:45pm - Break (30 minutes)
3:15pm - Following Up After the Event/Q&A
The work isn't over when your giving day comes to an end. Following up with donors and volunteers to report results, acknowledge their contributions, and describe the impact of the event's collective efforts will help to ensure that everyone's support continues for many years to come.
4:00pm - Small Group Breakouts
Participants will discuss how the current environment will impact their giving days, and which ideas gleaned from the workshop they plan to implement moving ahead.
4:45pm - Final Thoughts/Wrap-up
Faculty
Howard Heevner | University of California, Berkeley

Gloria Goosby | Furman University

Emily Kernan | University of Pennsylvania

Dan Allenby | Principal & Founder at AGN Resources

For more information about this workshop, please contact us at 888.407.5064 or [email protected].