AGN Workshops

AGN Workshops bring together advancement professionals in a small group setting, allowing them to explore some of the industry’s most important topics in a comprehensive way. Each workshop is facilitated by expert faculty who lead general sessions and interactive breakouts where participants can discuss issues and exchange ideas. Registration is open to everyone, but AGN Members receive significant discounts.

See a list of upcoming and recent workshops below.

Online Workshop: Frontline Fundraising in a Virtual Environment

In-person meetings have always been the most effective way to cultivate donor relationships and solicit leadership gifts. But the COVID-19 pandemic has forced frontline fundraisers to shift away from traditional tactics and find new ways to interact with prospects. Building on the timeless best practices of relationship management, while also integrating new strategies and technology, gift officers today have the opportunity to implement alternative approaches to meaningfully engage prospects and secure much-needed support for their institutions.

Online Workshop: Engaging Alumni in a Changing World

In-person meetings have always been the most effective way to cultivate donor relationships and solicit leadership gifts. But the COVID-19 pandemic has forced frontline fundraisers to shift away from traditional tactics and find new ways to interact with prospects. Building on the timeless best practices of relationship management, while also integrating new strategies and technology, gift officers today have the opportunity to implement alternative approaches to meaningfully engage prospects and secure much-needed support for their institutions.

Recent Workshops

Online Workshop: Developing an Annual Fund Plan

Whether you’ve already drafted your annual fund plan for next year or are just getting started, it’s important to approach the planning process in a thorough and thoughtful way. This is especially true during challenging and uncertain times when existing plans may need to be revisited and adjusted.

Online Workshop: Increasing Alumni Participation

A growing number of advancement programs report that alumni participation is among their highest priorities. But limited resources, competing interests, and a twenty-year national decline in the percentage of alumni who donate to their alma maters annually offer many challenges for academic institutions who seek to buck the trend.

Workshop: Improving Annual Fund Appeals

The modern annual giving toolkit is complex, comprised of traditional channels like phone and mail as well as digital channels like email and social media. Integrating these methods in a thoughtful way will not only ensure that your appeals reach your most important audiences, but will also guarantee that your messages resonate. Internally, a cohesive marketing and solicitation plan enables you to use resources more efficiently, helping to keep costs under control.

Workshop: Strengthening Leadership Annual Giving

In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your annual fund will not only help to achieve fundraising success today, it will also create the foundation for future major gifts that will benefit your institution for years to come.