Meeting With Prospects Over a Meal
Mail and phone are great tools for engaging and soliciting prospects. At most institutions, gifts through these channels constitute the majority of annual fund revenue and donors.
New media (e.g., video, online networks) can also be useful. These tools can help us connect with prospects in ways that are convenient and relevant to them.
But don’t forget about the importance of personal meetings.
Make time to meet with your prospects face-to-face. Sit down, have a cup of coffee, or enjoy a meal together. That’s where the really important work takes place, where the really important listening happens, and where lasting bonds begin to take shape.
Make a point of chewing food with your prospects. Just be sure to do so with your mouth closed.
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