10 Resolutions to Kick Off the New Year

Posted on 12/30/2015

Woody GuthrieIn January 1943, American folk music legend Woody Guthrie famously jotted down a list of 33 resolutions in his diary. He called them rulins – personal promises to help start the year on a good note – like “learn people better” and “dream good.” Each one was ambitious, simple, and sincere.

With a new year underway, it’s a good time to make some personal (and professional!) promises of your own. To help your program get off on the right foot, here are 10 Annual Giving Rulins for 2016:

  1. Increase alumni participation
  2. Engage young alumni better
  3. Launch a donor challenge
  4. Thank your volunteers
  5. Be data-driven
  6. Test more email appeals
  7. Make giving fun for students
  8. Get along with major gift officers
  9. Improve caller retention
  10. Send more handwritten notes

Happy New Year – and good luck!

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