Boise State University’s Emergency Crowdfunding Appeal
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|---|---|
| Title | Emergency Crowdfunding Appeal |
| Institution | Boise State University |
| Submitted By | Cara Walker Executive Director Development |
| Category | Special Campaigns/Challenges |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2016 |
| Description | A devastating wildfire destroyed Boise State’s Intermountain Bird Observatory remote research and community outreach program. Within 24 hours, we were able to get a crowdfunding campaign set up on our PonyUp site to garner support. It was extremely successful. |
| What makes this unique | I think it is an innovative use of technology to be responsive in an emergency situation and provide donors an immediate outlet for support. The team and the media and messaging they posted was so heartfelt that it resonated strongly with our donors. This is a unique and beloved resource at Boise State and our community really stepped up to support after tragedy. |
| Primary Goal | Providing a way to immediately accept donations from those who wanted to help. |
| Outcome | We raised almost $20,000 from 201 donors, which was 382% of the goal. We were also able to leverage some leadership level donors and solicited matching gifts from them. |
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