Category: Article

Developing Effective Email Subject Lines

Published on September 1, 2023 | Click here to read this article.  

The Role of Annual Giving

Published on August 1, 2023 | Click here to read this article.  

Using Central Tendency to Analyze Results

Published on July 1, 2023 | Click here to read this article.  

5 Reasons Alumni Participation Is Important

Published on June 1, 2023 | Click here to read this article.  

Calculating Donor Coverage Ratios

Published on May 1, 2023 | Click here to read this article.  

Rating Donor Capacity and Inclination

Published on March 1, 2023 | Click here to read this article.  

Annual Fund vs Annual Giving

Published on January 1, 2023 | Click here to read this article.  

Structuring Appeal Letters

Published on December 1, 2022 | Click here to read this article.  

Hiring the Right People

Published on November 1, 2022 | Click here to read this article.  

5 Elements of an Annual Fund Plan

Published on October 1, 2022 | Click here to read this article.  

Responding to Donor Complaints

Published on August 1, 2022 | Click here to read this article.  

Soliciting Managed Prospects for Year-End Gifts

Published on June 1, 2022 | Click here to read this article.  

Soliciting Trustees for Annual Fund Gifts

Published on May 1, 2022 | Click here to read this article.  

Boosting Phone Contact Rates

Published on April 1, 2022 | Click here to read this article.  

Identifying Productive Volunteers

Published on March 1, 2022 | Click here to read this article.  

Introducing First-Year Students to Philanthropy

Published on February 1, 2022 | Click here to read this article.  

Improving Online Giving Forms

Published on January 1, 2022 | Click here to read this article.  

Thanking Donors in Personal Ways

Published on November 1, 2021 | Click here to read this article.  

Making the Ask

Published on October 1, 2021 | Click here to read this article.  

Setting Giving Day Goals

Published on September 1, 2021 | Click here to read this article.  

Mapping the Life Stages of Alumni Donors

Published on July 1, 2021 | Click here to read this article.  

Redefining What Counts in Your Annual Fund

Published on June 1, 2021 | Click here to read this article.  

Tackling the Annual Fund Planning Process

Published on May 1, 2021 | Click here to read this article.  

Preparing for Out-Of-Town Donor Visits

Published on March 1, 2021 | Click here to read this article.  

Targeting Key Lapsed-Donor Segments

Published on February 1, 2021 | Click here to read this article.  

Building a Strong Team

Published on December 1, 2020 | Click here to read this article.  

Benchmarking Annual Fund Results

Published on October 1, 2020 | Click here to read this article.  

Listening to Donors

Published on August 1, 2020 | Click here to read this article.  

Incorporating Incentives Into Appeals

Published on July 1, 2020 | Click here to read this article.  

Engaging Alumni in Online Communities

Published on June 1, 2020 | Click here to read this article.  

Stewarding New Donors in Difficult Times

Published on May 1, 2020 | Click here to read this article.  

Engaging Young Alumni in Meaningful Conversations

Published on April 1, 2020 | Click here to read this article.  

Writing Donor Contact Reports

Published on February 1, 2020 | Click here to read this article.  

Managing Your Annual Fund During a Crisis

Published on January 1, 2020 | Click here to read this article.  

Selecting Locations for Prospect Meetings

Published on December 15, 2019 | Click here to read this article.  

Calculating Alumni Engagement Rates

Published on December 1, 2019 | Click here to read this article.  

Improving Annual Giving & Alumni Relations Collaboration

Published on November 15, 2019 | Click here to read this article.  

Setting High Expectations for Volunteers

Published on September 15, 2019 | Click here to read this article.  

Promoting Recurring Gifts

Published on September 1, 2019 | Click here to read this article.  

Planning for Slow Periods in Fundraising Cycles

Published on August 15, 2019 | Click here to read this article.  

Counting Volunteer Hours in Campaign Achievement

Published on August 1, 2019 | Click here to read this article.  

Adding an Ask to Stewardship Communications

Published on July 15, 2019 | Click here to read this article.  

Using Text Messages to Communicate with Donors

Published on July 1, 2019 | Click here to read this article.  

Using Social Media to Promote Giving

Published on June 15, 2019 | Click here to read this article.  

Avoiding Analysis Paralysis

Published on June 1, 2019 | Click here to read this article.  

Showing Young Alumni How to Stay Connected

Published on May 15, 2019 | Click here to read this article.  

Acquiring New Donors through Crowdfunding

Published on May 1, 2019 | Click here to read this article.  

Sending Annual Fund Appeals to Major Prospects

Published on April 15, 2019 | Click here to read this article.  

Preparing for Cold Calls

Published on April 1, 2019 | Click here to read this article.  

Promoting a Giving Day

Published on March 15, 2019 | Click here to read this article.  

Segmenting Donor Populations

Published on March 1, 2019 | Click here to read this article.  

Building Connections Between Students and Donors

Published on February 15, 2019 | Click here to read this article.  

Increasing Giving by Faculty and Staff

Published on February 1, 2019 | Click here to read this article.  

Reviewing Appeal Letters

Published on January 15, 2019 | Click here to read this article.  

Renewing Past Donors

Published on January 1, 2019 | Click here to read this article.  

Finding the Right Appeal Frequency

Published on December 15, 2018 | Click here to read this article.  

Stewarding Donors with Simple Holiday Gifts

Published on December 1, 2018 | Click here to read this article.  

Creating a Job Description for Volunteers

Published on November 15, 2018 | Click here to read this article.  

Utilizing Social Media as a Donor Research Tool

Published on November 1, 2018 | Click here to read this article.  

Retaining Student Phonathon Callers

Published on October 15, 2018 | Click here to read this article.  

Promoting Restricted Gift Designations

Published on October 1, 2018 | Click here to read this article.  

Using Your Phonathon to Secure Gift Officer Visits

Published on September 15, 2018 | Click here to read this article.  

Featuring Students in Appeals

Published on September 1, 2018 | Click here to read this article.  

Renewing Donors on their Gift Anniversary

Published on August 15, 2018 | Click here to read this article.  

Targeting Donors with Digital Ads

Published on August 1, 2018 | Click here to read this article.  

Creating a New Donor Welcome Package

Published on July 15, 2018 | Click here to read this article.  

Asking Donors for a Second Gift

Published on July 1, 2018 | Click here to read this article.  

Incorporating Texting into Volunteer Outreach

Published on June 15, 2018 | Click here to read this article.  

Using Video to Personalize Donor Stewardship

Published on June 1, 2018 | Click here to read this article.  

Making It Easy for Faculty & Staff to Give

Published on May 15, 2018 | Click here to read this article.  

Uncovering the Hidden Benefits of Crowdfunding

Published on May 1, 2018 | Click here to read this article.  

Launching a Women’s Giving Circle

Published on April 15, 2018 | Click here to read this article.  

Creating RFM Scores

Published on April 1, 2018 | Click here to read this article.  

Annual Giving in a Decentralized Organization

Published on March 15, 2018 | Click here to read this article.  

Envelope Teasers to Increase Response

Published on March 1, 2018 | Click here to read this article.  

Lapsed Donor Surveys

Published on February 15, 2018 | Click here to read this article.  

Soliciting Blended Gifts

Published on February 1, 2018 | Click here to read this article.  

The Alumni Population Boom

Published on January 15, 2018 | Click here to read this article.  

Picking a Date for Your Giving Day

Published on January 1, 2018 | Click here to read this article.  

Mining Social Media Data

Published on December 15, 2017 | Click here to read this article.  

Can Gifts Be Too Small?

Published on December 1, 2017 | Click here to read this article.