Email Marketing Coordinator

Posted on 05/18/2021

The University of Texas at Austin

Austin, TX

Job Purpose: 
Develop a variety of mobile-first HTML marketing emails that support annual giving fundraising for Texas Development and CSU partners, as well as internal communication priorities; maintain email production schedule and email calendar.


  • Work closely with members of the Annual Giving Team, Marketing and Communications team, and Donor Relations team develop a variety of mobile-first HTML emails that support fundraising.
  • Work closely with members of Texas Development to execute emails for various brand entities across The University of Texas at Austin.
  • Maintain day-to-day email production schedule including the creation, development, testing and execution of email campaigns for targeted email communications.
  • Assist in developing A/B test strategies and performing A/B tests to optimize email performance.
  • Devise and implement email segmentation, using testing and targeting to maximize acquisition and conversion.
  • Oversee automated and recurring email campaigns.
  • Generate creative ideas for email design, layout and customer segmentation.
  • Create email analytics reports.
  • Regularly update and maintain the University Development email calendar and coordinate with other UT offices (Donor Engagement Team, Texas Development, etc) to establish optimal schedules.
  • Develop design and QA guidelines for email campaigns
  • Stay up-to-date on email best practices and ensure all messages adhere to them.
  • Work with university and Texas Development leadership and other digital managers to develop institutional best practices for email planning.
  • Support web-based projects as needed, including posting new content.

Required Qualifications:

  • Bachelor’s degree with major coursework in computer science, marketing, communications or related field.
  • Two years related experience developing marketing emails using marketing automation platforms.
  • Two or more years experience in development and testing in responsive HTML and CSS. Experience using Litmus Builder or similar tool for developing emails and for QA testing.
  • Knowledge of using email techniques such as batching and contact filters.
  • Proficiency in Microsoft Office and WordPress.
  • Proven ability to prioritize, manage and organize multiple projects that consistently meet deadlines and budget.
  • Demonstrated ability to work in a collaborative team environment.
  • Overall excellent written, verbal and interpersonal communication skills.
  • Equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications:

  • Experience using Eloqua and/or Emma email marketing platforms.
  • Experience with web analytics.
  • Experience with graphic design and using Adobe Creative Suite.
  • Ability to write clear and compelling donor-centric content.

Salary Range:
$50,000 plus depending on qualifications

Working Conditions:
Typical office environment. Ability to work remotely. Occasional evening, holiday or weekend hours during peak periods. Occasional travel may be required primarily for training or event support.

Required Materials:

  • Resume/CV
  • 3 work references with their contact information; at least one reference should be from a supervisor
  • Letter of interest
  • Provide two samples – samples can be emails or other web content developed using HTML

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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