Associate Director of Direct Marketing, Annual Giving

Posted on 03/23/2021

University of Virginia

Charlottesville, VA

The University of Virginia Office of Engagement seeks an Associate Director of Direct Marketing to join the University Annual Giving team. The Associate Director will support the development and execution of direct marketing strategies for a multi-channel (print, email, web, and social) and donor-centric communication strategy. This strategy engages constituents throughout the annual giving cycle, from identification to solicitation to stewardship

The position will manage a portfolio of fundraising partners, including schools, centers, and programs.  The ideal candidate is a highly motivated communicator capable of delivering exceptional customer service to execute strategic annual giving marketing initiatives for partners.

In collaboration with the Senior Associate Director, the Associate Director will set and manage annual direct marketing plans for individual partners. This includes, but is not limited to, scheduling and leading discovery/intake meetings, preparing monthly and bi-annual reports, interpreting analytics and adjusting marketing plans as needed, and serving as the partner’s primary point of contact throughout the annual giving cycle. This role will collaborate with the direct marketing team’s creative and production arms in organizing marketing timelines.

The University Annual Giving team plays an integral and strategic role within University Advancement. This team works cross-functionally, producing donor-centric direct marketing strategies and creative output, leading to growth in philanthropic support to the University.


  • Serve as primary partner contact within University Annual Giving for a portfolio of partners

  • Build and maintain strategic relationships with current and future partners

  • Collaborate with the creative and production members of the Direct Marketing team on setting specific project objectives and parameters for optimal executions

  • Translate partner goals into creative and strategic campaign proposals and strategies

  • Manage multi-channel direct marketing programs that support renewal, retention, and acquisition of annual giving donors building the pipeline for major gifts

  • Collaborate with key stakeholders across Advancement to support projects and initiatives

  • Manage program and project ideation process by leading the development of creative concepts and guide the packaging and delivery of ideas to the partner and production team

  • Stay current on direct marketing best practices and maximize the use of data to make strategic recommendations

  • Create a systematic, process-driven approach to partner outreach and relationship management

  • Collaborate with senior leadership and other marketing colleagues to align our internal goals with new and existing partner relationships

  • Measure and report the results of various projects with partners and make recommendations for future projects in collaboration with the Data team

  • Research and develop a broad understanding of partners’ constituents, mission, and other marketing initiatives and events impacting their constituency

  • Perform other duties as assigned

Required Qualifications:

  • A bachelor’s degree with 3 years of experience in communications, marketing, or related field.

  • Excellent interpersonal skills and the ability to collaborate with diverse constituents.

  • Must exhibit strong strategic planning, analytical, and implementation skills and must be able to lead efforts in setting priorities and meeting goals.

  • The ability to speak persuasively in public, they must be an effective leader with the ability to work across Grounds and towards shared goals.

  • Detail-oriented, efficient, and able to handle diversified tasks concurrently.

Preferred Qualifications

  • Experience in annual giving, marketing, alumni relations, customer service, sales, fundraising, or higher education.

  • Demonstrated ability to manage partner/client relationships.

  • Entrepreneurial spirit with demonstrated success in driving new business from concept through the execution phase.

  • Understanding of the principles of philanthropy, higher education, and relationship management.

  • Knowledge of annual giving direct marketing best practices.

  • Experience in analysis of and reporting on marketing strategies.

  • Ability to communicate effectively and tactfully with persons on all levels and across many channels including in person, on the phone, and in writing.

  • Experience with changes in organizational behavior and the implementation of new structures.

  • Project Management certification.

Committed to attracting and retaining a diverse staff, University Advancement honors your experiences, perspectives and unique identity. Together, we strive to create and maintain working environments that are inclusive, equitable and welcoming so we can best achieve our mission of supporting our broadly diverse partners, schools, and networks of engaged alumni, parents, and friends of the University.

UVA Advancement offers a flexible and hybrid workplace . All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using a variety of technologies and tools. Depending on the type of position and work performed, or as deemed by manager, some positions may be required to work intermittently in a shared office space located in Charlottesville, Virginia. This position will remain open until filled.  Review of Applicants will begin April 2, 2021.  This is an Exempt level, benefited position. This position is a restricted position and is dependent upon project need, availability of funding and performance.  Anticipated Hiring Range: $53,000 – $63,000 commensurate with education and experience.  The University will perform background checks on all new hires prior to employment.  For questions about the position or the application process, please contact Ashley Cochran, Senior Recruiter at [email protected].

Please apply through Workday, and search for “Associate Director, Direct Marketing”. Complete an application online and attach a cover letter and CV/resume all into the resume submission field, multiple documents can be submitted into this one field. Internal applicants must apply through their UVA Workday profile.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person’s perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

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