Ball State University – First Giving Day Postcard

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TitleFirst Giving Day Postcard
InstitutionBall State University
Submitted ByAmanda Holmquist
Senior Director of Marketing and Annual Giving
CategorySpecial Campaigns/Challenges
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

A centennial year of celebrations and a new branding campaign set the stage for Ball State University's first ever giving day in April 2019. The Foundation set its sights on uniting alumni, students, employees and other constituents in a day to help Ball State fly.

What makes this unique

To put on an event of this magnitude we relied heavily on employees, students, and volunteers. Overall, there were three project managers, 14 core committee members from across the university, and 9 sub committees composed of employees and students that worked together to host this successful event.
A robust internal ambassador plan was implemented and resulted in 100% academic department participation, sign up from 95 units and support from 21 student groups. More than 100 social media ambassadors shared their college or unit’s story on social media, and 65 employee ambassadors kept our internal constituents informed and involved.
One Ball State Day was primarily social media driven, however, several communication channels were used for both our internal and external audiences that integrated the theme “Give back to fly forward.”
We used a direct mail vendor to design and send a mailing to some of our key constituents as an early bird (hey, we're the Cardinals) VIP mailing. The same vendor designed a wings piece that we mailed to the same group and distributed on campus. Recipients hand wrote the funds they would and did support on One Ball State Day, snapped selfies and shared those on social media, thus further widening our outreach. News releases were sent to regional media and accompanied by personal notes to Ball State graduates with special One Ball State Day swag to encourage promotion.
It was also important for there to be an on campus presence. Weeks leading up to the event, promotional ads were placed in the student newspaper, banners were hung in high traffic areas, and outdoor flutter banners were placed outside of the One Ball State Day headquarters. To assist with the visibility of the day, our headquarters were located in the center of campus in the David Letterman building lobby of the College of Communication, Information, and Media building.

Outcome

One Ball State Day celebrated the university’s centennial by setting an internal goal of 1,918 gifts. The inaugural giving day exceeded expectations with 4,138 gifts totaling nearly $425,000.

A robust internal ambassador plan was implemented and resulted in 100% academic department participation, sign up from 95 units and support from 21 student groups. More than 100 social media ambassadors shared their college or unit’s story on social media, and 65 employee ambassadors kept our internal constituents informed and involved.



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