Babson College – Draft Honor Roll Appeal

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TitleDraft Honor Roll Appeal
InstitutionBabson College
Submitted ByMike DeGuglielmo
Associate Director, Annual Fund Programs
CategoryDirect Mail
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

We used this tried but true draft honor roll style appeal in Q4 of our fiscal year, listing a custom draft class list of donors to mail solicitable alumni that had not yet made an FY19 gift. It was unique for us in explicitly displaying our UG participation goal as a primary call to action.

What makes this unique

For Babson, it was unique that we explicitly calling our gap to our UG participation goal and allowed for recipients to make in impact by adding their name to their class honor roll individually and by boosting the participation rate on a collective level.

Outcome

This piece was one of our most effective direct mail pieces of FY19 and yielded more than 1 percentage point of undergraduate alumni participation during May/June 2019.



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