Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Birthday Card Scholarship AppealCentral CollegeSpecial Campaigns/Challenges2021
Thank You Card Appeal with MagnetColorado State UniversityDirect Mail Appeals2022
Bracket-style Fundraising CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Origami Stewardship MailingGeorge Fox UniversityStewardship Communications2020
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
Pull Tab "Back to School" AppealKent State UniversityDirect Mail Appeals2022
Scholarship Donor Thank You CampaignMcPherson CollegeStewardship Communications2022
Debt Reduction Project AppealMcPherson CollegeDirect Mail Appeals2021
Give Like Gary Appeal CampaignOhio UniversitySpecial Campaigns/Challenges2022
DEI-focused Crowdfunding CampaignTemple UniversitySpecial Campaigns/Challenges2022
Employee Campaign Thank You GiftsTyler Junior CollegeStewardship Communications2022
Virtual Basketball Game Stewardship DayUniversity at BuffaloStewardship Communications2021
Giving Day Second Gift IncentiveUniversity of FloridaSpecial Campaigns/Challenges2021
Student Club Competition CampaignUniversity of Vermont FoundationSpecial Campaigns/Challenges2021
Planned Gift Beneficiary AppealUniversity of Vermont FoundationDirect Mail Appeals2021
Leadership Annual Donor WallUniversity of VirginiaLeadership Giving Materials2021
Campus Map and Guided Tour Website'Iolani SchoolMisc/Other2019
Giving Day Save the Date PostcardA.T. Still UniversitySpecial Campaigns/Challenges2021
Athletics Parents Giving CircleAdelphi UniversityDirect Mail Appeals2020
Development Operations PlanAir Force AcademyMisc/Other2019
 Title Institution Category FY