Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Student Dates Calendar AppealSouthern Methodist UniversityDirect Mail Appeals2018
Appeal Featuring StudentSouthern Utah UniversityDirect Mail Appeals2020
Board Matching ChallengeSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2017
Crowdfunding Campaign Donor T-shirtSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2018
Annual ReportSpringer School and CenterStewardship Communications2019
Car and Keyboard StickersSpringfield CollegeStewardship Communications2018
Segmented Impact Report PostcardsSpringfield CollegeStewardship Communications2018
Athletics Engagement PostcardsSpringfield CollegeMisc/Other2018
Giving Day Social Media VideoSt. Andrew's SchoolSpecial Campaigns/Challenges2019
Donor Stewardship Event VideoSt. Andrew's SchoolStewardship Communications2018
Tax Season AppealSt. Benedict's PrepDirect Mail Appeals2021
New Grad Alumni Assoc. Welcome EmailSt. John's CollegeMisc/Other2021
Vendor E-AppealSt. John's UniversityEmail Appeals2019
Lapsed Donor Bookplate Message AppealSt. Joseph's CollegeDirect Mail Appeals2019
Giving Day Appeal for Student Aid FundsSt. Joseph's CollegeDirect Mail Appeals2020
End of Fiscal Year Renewal MailingSt. Joseph's College, NYDirect Mail Appeals2018
Fall Alumni Appeal LetterSt. Joseph's College, NYDirect Mail Appeals2018
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Rival School ChallengeSt. Paul's SchoolSpecial Campaigns/Challenges2018
Spring Past Donor AppealStanfordDirect Mail Appeals2020
 Title Institution Category FY