Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Phonathon Campaign Talking PointsUniversity of FloridaPhone Scripts2018
Planned Giving Phonathon SurveyUniversity of FloridaPhone Scripts2018
Tradition Themed Giving DayUniversity of FloridaSpecial Campaigns/Challenges2019
Matching Gift Awareness InsertUniversity of GeorgiaDirect Mail Appeals2020
Parent Peer to Peer AppealUniversity of HartfordDirect Mail Appeals2021
Spring Dean's Appeal & Give Day ReminderUniversity of HoustonDirect Mail Appeals2021
Gift ReceiptUniversity of HoustonStewardship Communications2017
Athletics Appeal Featuring StudentUniversity of IdahoDirect Mail Appeals2018
Crowdfunding Project Update EmailsUniversity of IdahoStewardship Communications2018
Mascot Themed Giving DayUniversity of IdahoSpecial Campaigns/Challenges2019
Pennant Appeal Featuring New PresidentUniversity of IdahoDirect Mail Appeals2019
Donor Personas Online Giving Form TestUniversity of IllinoisMisc/Other2021
Alumni Engagement Ad Campaign TestUniversity of IllinoisMisc/Other2018
First Time Donor SurveyUniversity of IllinoisMisc/Other2019
Donor SurveyUniversity of IllinoisStewardship Communications2018
Faculty/Staff Crowdfunding CampaignUniversity of IowaSpecial Campaigns/Challenges2018
Calendar Gift Donor Retention AppealUniversity of IowaDirect Mail Appeals2021
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail Appeals2017
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail Appeals2018
Crowdfunding Informational VideoUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2021
 Title Institution Category FY