Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day Committee TrainingUniversity of UtahVolunteer Materials2020
Student Philanthropy Education EventUniversity of UtahSpecial Campaigns/Challenges2020
Phonathon Monitoring Sheet TemplateUniversity of UtahMisc/Other2019
Phonathon Script & Talking PointsUniversity of UtahPhone Scripts2018
Student Philanthropy FairUniversity of UtahSpecial Campaigns/Challenges2020
Redesigned Online Giving FormUniversity of UtahMisc/Other2018
Donor Impact Report Featuring StudentsUniversity of Vermont FoundationStewardship Communications2019
Customized Giving Area E-AppealsUniversity of VirginiaEmail Appeals2019
Consolidated Annual Fund Relaunch AppealUniversity of VirginiaDirect Mail Appeals2019
Giving Day Parent AppealUniversity of VirginiaEmail Appeals2019
Gift ReceiptUniversity of VirginiaStewardship Communications2017
July Early Activation AppealUniversity of VirginiaDirect Mail Appeals2020
Crowdfunding Email CampaignUniversity of WashingtonEmail Appeals2020
Mask "Give/Get" Premium CampaignUniversity of West FloridaSpecial Campaigns/Challenges2021
First Giving Day Postcard with StickersUniversity of West FloridaDirect Mail Appeals2018
Stewardship MatrixUniversity of West FloridaStewardship Communications2020
Endowment Report Impact InsertUniversity of West FloridaStewardship Communications2021
Campaign Final ReportUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Celebration ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Video ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
 Title Institution Category FY