Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Scholarship Appeal From StudentWashington University in St. LouisDirect Mail Appeals2021
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
Giving Day Direct Mail AppealWayne State UniversityDirect Mail Appeals2020
Giving Tuesday Countdown EmailWestern Carolina UniversitySpecial Campaigns/Challenges2021
Social Media Ambassador Ask EmailWestern Carolina UniversityVolunteer Materials2021
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Phonathon Thank You Video CampaignWestern Illinois UniversityStewardship Communications2021
Day of Caring Engagement CampaignWestern Kentucky UniversitySpecial Campaigns/Challenges2020
Vice President Introduction and AppealWestern Kentucky UniversityDirect Mail Appeals2020
Student Caller Profile Email AppealWestern Michigan UniversityEmail Appeals2021
Adopt a Student Athlete AppealWestern UniversityEmail Appeals2021
Customized Athletics AppealWestern UniversityDirect Mail Appeals2020
Social Media Donor Stewardship GIFsWestminster (Atlanta)Stewardship Communications2018
Senior Parent Incentive CampaignWestminster (Atlanta)Special Campaigns/Challenges2020
Gift ReceiptWestminster (Atlanta)Stewardship Communications2018
Volunteer HandbookWestminster (Atlanta)Volunteer Materials2017
Last Chance Challenge AppealWestminster (Atlanta)Email Appeals2020
Annual Report, Appeal & Survey PackageWestminster CollegeStewardship Communications2020
Annual Fund Postcard AppealWesttown SchoolDirect Mail Appeals2018
Giving Day Stewardship MailingWheaton CollegeStewardship Communications2020
 Title Institution Category FY