AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Fall President's AppealUnion CollegeDirect Mail Appeals2021
New Caller Hiring Interview QuestionsUniv. of San DiegoPhonathon Materials2021
Lapsed & Future Donor Calling ScriptUniv. of San DiegoPhonathon Materials2021
Student Emergency Fund CampaignUniversity at AlbanySpecial Campaigns/Challenges2020
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
Leadership AppealUniversity at BuffaloDirect Mail Appeals2019
Calendar Year End Letter AppealUniversity at BuffaloDirect Mail Appeals2021
President's Faculty & Staff Gift ReceiptUniversity at BuffaloStewardship Communications2021
Digital Endowment ReportUniversity at BuffaloStewardship Communications2021
Class Gift Campaign ToolkitUniversity of ArizonaSpecial Campaigns/Challenges2019
Fall Appeal Featuring New GraphicsUniversity of ArkansasDirect Mail Appeals2020
Thank You Postcard Featuring AG DirectorUniversity of ArkansasStewardship Communications2019
Giving Day Ambassador ToolkitUniversity of Arkansas for Medical SciencesVolunteer Materials2018
6am Giving Day Kick-off EmailUniversity of Arkansas for Medical SciencesSpecial Campaigns/Challenges2021
Alumni Donor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Alumni NonDonor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Calendar Year 2019 Anniversary AppealUniversity of BaltimoreDirect Mail Appeals2019
Spring Past Donor AppealUniversity of BaltimoreDirect Mail Appeals2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail Appeals2018
Giving Day Appeal LetterUniversity of British ColumbiaDirect Mail Appeals2021
 Title Institution Category FY