Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Day of Giving Appeal with StickerVirginia Institute of Marine Science, William & MaryDirect Mail Appeals2020
Premium Student Assistance Fund AppealVirginia TechEmail Appeals2021
Giving Day Mailing Targeting Older AlumsVirginia TechDirect Mail Appeals2019
Emergency Fund Infographic AppealViterbo UniversityDirect Mail Appeals2021
Impact ReportWalnut Hill School for the ArtsStewardship Communications2021
Leadership Society Fall AppealWashington & Jefferson CollegeDirect Mail Appeals2021
Leadership Label AppealWashington & Jefferson CollegeDirect Mail Appeals2017
Mid-Day Challenge EmailWashington & Jefferson CollegeEmail Appeals2018
Gift ReceiptWashington & Lee UniversityStewardship Communications2017
Food Insecurity Campaign & VideoWashington State UniversitySpecial Campaigns/Challenges2017
Pennant Stewardship Mailer with TestWashington State UniversityDirect Mail Appeals2018
Segmented End of Fiscal Year CampaignWashington State UniversitySpecial Campaigns/Challenges2018
Loyalty Society Spring E-AppealWashington University in St. LouisEmail Appeals2020
Leadership Society Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
July Customized Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
Scholarship Appeal From StudentWashington University in St. LouisDirect Mail Appeals2021
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
Giving Day Direct Mail AppealWayne State UniversityDirect Mail Appeals2020
Giving Tuesday Countdown EmailWestern Carolina UniversitySpecial Campaigns/Challenges2021
Social Media Ambassador Ask EmailWestern Carolina UniversityVolunteer Materials2021
 Title Institution Category FY