Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Business School Alumni AppealUniversity of ChicagoDirect Mail Appeals2021
"Last Chance" Loyalty Society AppealUniversity of ChicagoDirect Mail Appeals2020
Reunion Volunteer Opportunities OverviewUniversity of Chicago Booth School of BusinessVolunteer Materials2021
Reunion E-Appeal with Class GoalsUniversity of Chicago Booth School of BusinessEmail Appeals2021
Infographic Self-Mailer Retention AppealUniversity of Cincinnati FoundationDirect Mail Appeals2018
First Giving Day PlanUniversity of Cincinnati FoundationSpecial Campaigns/Challenges2018
Thanksgiving Mailing with Activity SheetUniversity of Cincinnati FoundationStewardship Communications2018
CARES Act Direct Mail AppealUniversity of ColoradoDirect Mail Appeals2021
Giving Tuesday Save the Date EmailUniversity of ConnecticutEmail Appeals2020
Giving Tuesday AppealUniversity of ConnecticutEmail Appeals2020
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
"Your Gift is the Spark" Fall AppealUniversity of DaytonDirect Mail Appeals2018
Faculty/Staff Door Hanger CampaignUniversity of DelawareDirect Mail Appeals2017
Parents Fund AppealUniversity of DelawareDirect Mail Appeals2020
Webcam Cover AppealUniversity of DelawareDirect Mail Appeals2020
Gift Tags Holiday AppealUniversity of DelawareDirect Mail Appeals2020
Mask Premium Appeal CampaignUniversity of DelawareSpecial Campaigns/Challenges2021
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Parent Info & Interest FlyerUniversity of FindlayMisc/Other2020
Phonathon Campaign Talking PointsUniversity of FloridaPhonathon Materials2018
 Title Institution Category FY