Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
First Time Donor SurveyUniversity of IllinoisMisc/Other2019
Donor Personas Online Giving Form TestUniversity of IllinoisMisc/Other2021
Faculty/Staff Crowdfunding CampaignUniversity of IowaSpecial Campaigns/Challenges2018
Calendar Gift Donor Retention AppealUniversity of IowaDirect Mail Appeals2021
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail Appeals2017
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail Appeals2018
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Crowdfunding Informational VideoUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2021
Fall Recent Donor Appeal from StudentUniversity of KentuckyDirect Mail Appeals2021
Student Emergency Fund E-AppealUniversity of La VerneEmail Appeals2020
Impact ReportUniversity of LeicesterStewardship Communications2018
Phonathon Pre-Call PostcardUniversity of LeicesterPhonathon Materials2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
Senior Gift Campaign Donor Roll EmailUniversity of LynchburgEmail Appeals2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Faculty and Staff Community CampaignUniversity of MarylandEmail Appeals2021
Spring Alumni Challenge AppealUniversity of MarylandDirect Mail Appeals2021
Giving Day Past Donor EmailUniversity of MarylandSpecial Campaigns/Challenges2021
Medical Family Annual Fund AppealUniversity of Maryland School of MedicineDirect Mail Appeals2019
 Title Institution Category FY