Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Customized Giving Area E-AppealsUniversity of VirginiaEmail Appeals2019
Consolidated Annual Fund Relaunch AppealUniversity of VirginiaDirect Mail Appeals2019
Giving Day Parent AppealUniversity of VirginiaEmail Appeals2019
Reunion Giving Volunteer Training ManualUniversity of VirginiaVolunteer Materials2021
Meaningful Call Student FormUniversity of VirginiaPhonathon Materials2021
Giving Day Volunteer InstructionsUniversity of VirginiaVolunteer Materials2021
Crowdfunding Email CampaignUniversity of WashingtonEmail Appeals2020
First Giving Day Postcard with StickersUniversity of West FloridaDirect Mail Appeals2018
Stewardship MatrixUniversity of West FloridaStewardship Communications2020
Endowment Report Impact InsertUniversity of West FloridaStewardship Communications2021
Mask "Give/Get" Premium CampaignUniversity of West FloridaSpecial Campaigns/Challenges2021
Campaign Final ReportUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Celebration ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Video ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
Giving Day Stewardship InfographicUniversity SchoolStewardship Communications2019
Giving Day Direct Mail Appeal LetterUrsinus CollegeSpecial Campaigns/Challenges2020
Giving Day Videos with CaptionsUrsinus CollegeSpecial Campaigns/Challenges2021
Giving Day ChallengesUrsinus CollegeSpecial Campaigns/Challenges2021
Matching Opportunity Postcard & EmailUSF Foundation, Inc.Direct Mail Appeals2018
Scholarship Drive-In GalaUtah Valley UniversityStewardship Communications2020
 Title Institution Category FY