Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Animated GIF E-AppealWheaton College (IL)Email Appeals2020
Web-based Annual ReportWheeling Country Day SchoolStewardship Communications2018
School History Auction VideoWheeling Country Day SchoolMisc/Other2019
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
Pediatric Center Building AppealWhite Plains HospitalDirect Mail Appeals2019
Athletics Brochure AppealWhitman CollegeDirect Mail Appeals2018
Reunion Alumni E-NewsletterWhitman CollegeMisc/Other2021
Reunion Appeal from Volunteer ChairWhitman CollegeDirect Mail Appeals2021
Christmas Card Featuring Student StoriesWhitworth UniversityDirect Mail Appeals2017
Appeal Featuring StudentWhitworth UniversityDirect Mail Appeals2020
Move-In Alumni Engagement CampaignWilliam & MaryEmail Appeals2018
Reunion "Opening Doors" Invite AppealWilliam & MaryDirect Mail Appeals2019
Retirement AppealWilliam & MaryDirect Mail Appeals2020
Giving Tuesday AppealWilliam & MaryEmail Appeals2020
Giving Tuesday Now E-AppealWilliam & MaryEmail Appeals2020
"GIve:24" Online Giving DayWilliam Jessup UniversitySpecial Campaigns/Challenges2020
Community Service Matching ChallengeWilliams CollegeSpecial Campaigns/Challenges2017
Directed Giving Options BrochureWilliston Northampton SchoolDirect Mail Appeals2021
Parent Association Membership AppealWingate UniversityDirect Mail Appeals2018
Fall Priorities Appeal From ChancellorWisconsin Foundation and Alumni AssociationDirect Mail Appeals2021
 Title Institution Category FY