Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Year End Appeal from Gift PlanningBoston CollegeEmail Appeals2020
Giving Tuesday AppealBoston UniversityEmail Appeals2020
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Giving Tuesday Student Hunger AppealOregon State UniversityEmail Appeals2020
Giving Tuesday AppealUniversity of Central FloridaEmail Appeals2020
Giving Tuesday AppealUniversity of ConnecticutEmail Appeals2020
Giving Tuesday AppealWilliam & MaryEmail Appeals2020
Matching Gift Solicitation EmailsUniversity of Michigan - Ross School of BusinessEmail Appeals2020
COVID-19 Athletics Fundraising AppealFranklin & Marshall CollegeEmail Appeals2020
COVID-19 Postponed Giving Day AppealUniversity of Central FloridaEmail Appeals2020
COVID-19 Postponed Giving Day AppealBoston UniversityEmail Appeals2020
COVID-19 Emergency Student AppealBoston CollegeEmail Appeals2020
Giving Tuesday Now E-AppealWilliam & MaryEmail Appeals2020
Giving Tuesday Now E-AppealBloomsburg UniversityEmail Appeals2020
Young Alumni Newsletter-style AppealConnecticut CollegeEmail Appeals2021
Virtual Candle Day of Giving AppealHellenic College Holy Cross Greek Orthodox School of TheologyEmail Appeals2021
Completion Grant Fund Appeal & VideoVCU College of EngineeringEmail Appeals2020
COVID-19 Relief Digital AppealUniversity of MissouriEmail Appeals2020
Black Alumni Email CampaignUNC-WilmingtonEmail Appeals2020
Giving Tuesday Now ChallengeEastern Virginia Medical SchoolEmail Appeals2020
 Title Institution Category FY