Mount Mercy University – Scholarship Appeal Letter

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TitleScholarship Appeal Letter
InstitutionMount Mercy University
Submitted ByPeter Fegley
Assistant Director for Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018

Our annual scholarship appeal encouraging donors/alumni to give back to student scholarships.

What makes this unique

We selected a student who was very active across campus and had made many connections in the community. We also sent multiple versions with this one personalizing the specific scholarship each donor supports.

Primary Goal

Participation and acquisition.


Ongoing, however we are trending towards increasing amount of scholarship dollars raised through this appeal.