Smith College – Recurring Gift Ad Campaign

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TitleRecurring Gift Ad Campaign
InstitutionSmith College
Submitted ByMaria Held
Director, The Smith Fund
Institution TypeCollege / University
What fiscal year did this effort occur?2017

We are working to secure more monthly, sustaining donors. This advertisement is part of that effort. We have three versions, featuring different students. We also ask for a monthly gift as our first "ask" in our student phonathon; we include this option on our online giving form and on paper remits.

What makes this unique

Using print advertising opportunities to promote monthly giving.

Primary Goal

To retain donors.


When we started running the ad, we had "more than 500" such donors . We now have slightly less than 800. While we cannot attribute this success directly to the ad, it likely was a factor.