Union College – Phonathon Pre-Call Mailing

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TitlePhonathon Pre-Call Mailing
InstitutionUnion College
Submitted ByJennifer Schall
Director of Major Gifts
CategoryPhonathon Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2018

This is the phonathon pre-call letter that went out to our artful strategy and portfolio prospects.

What makes this unique

There is no envelope or BRE. The hope is that the pictures and content will invite them to read more and talk to the students when they call.

Primary Goal

Our primary goal was to increase retention, leadership giving, and participation through the phone program.


Phonathon for this audience is ongoing through the fall.