|Click the image to the right to download the complete sample|
|Title||Phonathon Pre-Call Mailing|
|Submitted By||Jennifer Schall|
Director of Major Gifts
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
This is the phonathon pre-call letter that went out to our artful strategy and portfolio prospects.
|What makes this unique|
There is no envelope or BRE. The hope is that the pictures and content will invite them to read more and talk to the students when they call.
Our primary goal was to increase retention, leadership giving, and participation through the phone program.
Phonathon for this audience is ongoing through the fall.