MICDS – Giving Day Infographic

Click the image to the right to download the complete sample
TitleGiving Day Infographic
InstitutionMICDS
Submitted ByAllison Light
Director of Annual Giving
CategorySpecial Campaigns/Challenges
Institution TypeIndependent School
What fiscal year did this effort occur?2018
Description

We held our first Giving Day to celebrate the 25th anniversary of the merger of our two schools: "Give for 25!" on April 25 (4/25).

What makes this unique

It was our first of what will hopefully be an annual event. We also tested designated giving for certain areas instead of unrestricted giving (academics, faculty, student access, athletics, arts).

Primary Goal

Participation. Testing how a school-centered giving day would go (vs. Giving Tuesday, etc.)

Outcome

We surpassed our goal of 250 gifts (251!) and raised $110,000.

Other Comments

https://www.givecampus.com/schools/MaryInstituteSaintLouisCountryDaySchool/givefor25-years-as-one-micds
https://magazine.micds.org/25-reasons-know-went-micds/