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|Title||Alumni Acquisition Phonathon Script|
|Institution||University of Michigan Telefund|
|Submitted By||John Mogk|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
General alumni audience of future donors for academic units contacted through the Michigan Telefund.
This is our primary future donor acquisition project for academic units through phone efforts. We do break out recent graduates into their own audience with a few different talking points and a stronger focus on recurring gifts over one-time.