|Click the image to the right to download the complete sample|
|Title||"PAC Method" Caller Engagement Tool|
|Submitted By||Joshua Webb|
Assistant Director, Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
The P.A.C Method sheet was created to help student callers find out more from the prospects they speak to. We focus a lot on building rapport with alumni because it makes the alumni feel more comfortable and it is more conversational in this way.
|What makes this unique|
We are focusing on the prospect more personally and it makes a difference in the conversations and end results, whether that is getting alumni more engaged or getting a gift from them, especially a credit card gift.
At this same time last year we had 117 long lapsed and non-donors give back on a credit or debit card. This year we have had 160 long lapsed and non-donors give back on a credit or debit card. This year the credit card rate is 45.85% with the long lapsed and non-donor population, compared to 48.55% last year. This year we have 349 pledges overall from non-donors and lapsed donors, compared to 241 last fiscal year at this time.