|Click the image to the right to download the complete sample|
|Title||Fall Appeal Featuring Student|
|Submitted By||Maggie Hulstein|
Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
This is our annual "Student Fall Kick Off" letter. It is our largest letter, sent to 6,000 people, & is meant to "launch" our fundraising year while marking the beginning of classes. A student writes the letter and we edit it for printing. It is meant to be "from" the student thus basic & informal.
|What makes this unique|
Again, it is meant to be "from" the student. That means it is very low budget, it isn't printed on official stationary, and we include a photo of the student for a personal touch. We also don't include a specific number for the ask. The "ask" is also written by the student and I think the donors appreciate the honest appeal verses the more formal and direct ask of other mailings. The simplicity of it makes the outcome well worth it every time and the donors always enjoy the letter.
Our donors have always responded well to this mailing. They enjoy hearing from our students in every capacity even if it is passive like a giant mailing. We usually raise anywhere between $30,000 to $50,000. Our current year is not finished.