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|Title||GOLD Society Appeal|
|Institution||American International College|
|Submitted By||Sarah Monson|
Assistant Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
The GOLD (Graduates of the Last Decade) Society launched this fiscal year to engage our young alumni in giving back to their alma mater.
|What makes this unique|
The GOLD Society is unique because we are asking young alumni to make a five year pledge that represents their class year. Graduates from the Class of 2020 are donating $20.20. The goal is to showcase the power of collective giving and grow our young alumni donor base.