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Title
GOLD Society Appeal
Institution
American International College
Submitted By
Sarah Monson Assistant Director of Annual Giving
Category
Direct Mail Appeals
Institution Type
College / University
What fiscal year did this effort occur?
2021
Description
The GOLD (Graduates of the Last Decade) Society launched this fiscal year to engage our young alumni in giving back to their alma mater.
What makes this unique
The GOLD Society is unique because we are asking young alumni to make a five year pledge that represents their class year. Graduates from the Class of 2020 are donating $20.20. The goal is to showcase the power of collective giving and grow our young alumni donor base.
Outcome
NA
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