Mustard Seed Communities – Calendar Year End Appeal

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TitleCalendar Year End Appeal
InstitutionMustard Seed Communities
Submitted ByMargaret Kennedy
Associate Director of Fundraising and Stewardship
CategoryDirect Mail Appeals
Institution TypeOther
What fiscal year did this effort occur?2020
Description

This piece was part of our year end appeal. Typically we send a letter for our first appeal, and then a card like this for our second appeal at year end.

What makes this unique

This is similar to pieces we have done in the past. We are looking for ways to update our approach with this piece.

Outcome

Response to this piece was lower than to similar ones we have done in the past. The first year end appeal which is a letter and more religious had a tremendous response this year.