|Click the image to the right to download the complete sample|
|Title||Calendar Year End Appeal|
|Institution||Mustard Seed Communities|
|Submitted By||Margaret Kennedy|
Associate Director of Fundraising and Stewardship
|Category||Direct Mail Appeals|
|What fiscal year did this effort occur?||2020|
This piece was part of our year end appeal. Typically we send a letter for our first appeal, and then a card like this for our second appeal at year end.
|What makes this unique|
This is similar to pieces we have done in the past. We are looking for ways to update our approach with this piece.
Response to this piece was lower than to similar ones we have done in the past. The first year end appeal which is a letter and more religious had a tremendous response this year.