|Click the image to the right to download the complete sample|
|Title||Alumni Association Life Member Appeal|
|Institution||Alumni Association of the University of Michigan|
|Submitted By||Samantha Sugiyama|
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
Develop assets for a letter and email that will be sent to Alumni Association Life Members as a means to share the impact of their membership and ask them to contribute again to further the mission of AAUM.
|What makes this unique|
Outreach to our members specifically and members feel that a sustaining Life Membership gift would go above and beyond and be pivotal in helping us reach our goals of continued success and connection for our alumni in a difficult year.
Resulted in 198 donors, 243 gifts and $33,475 in revenue.