Alumni Association of the University of Michigan – Alumni Association Life Member Appeal

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TitleAlumni Association Life Member Appeal
InstitutionAlumni Association of the University of Michigan
Submitted BySamantha Sugiyama
Development Generalist
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

Develop assets for a letter and email that will be sent to Alumni Association Life Members as a means to share the impact of their membership and ask them to contribute again to further the mission of AAUM.

What makes this unique

Outreach to our members specifically and members feel that a sustaining Life Membership gift would go above and beyond and be pivotal in helping us reach our goals of continued success and connection for our alumni in a difficult year.

Outcome

Resulted in 198 donors, 243 gifts and $33,475 in revenue.